"Brieflee's platform helped us turn our passionate staff and loyal customers into our biggest advocates. The authentic content they create perfectly captures what makes Rosa special."

Jay James Marketing Director, Rosa Thai Cafe

The Problem

Rosa Thai Cafe struggled to create enough authentic content to showcase their expansive menu and homely dining experience on TikTok. Their marketing team was overwhelmed trying to produce content that captured the genuine warmth and authenticity that customers experienced in-restaurant, while also keeping up with trending sounds and relatable dining content.

The Solution

Using Brieflee's platform, Rosa Thai Cafe launched a comprehensive UGC and EGC creator program that transformed their content strategy:

• Employee Creator Program: We identified enthusiastic staff members across Rosa's locations and equipped them with content briefs to share behind-the-scenes moments, menu highlights, and authentic restaurant culture

• Customer Creator Network: Built a community of loyal Rosa's customers who created content showcasing their dining experiences, favorite dishes, and authentic reactions to the Thai dining experience

• Trending Content Integration: Our platform provided creators with trending sounds and meme formats while maintaining Rosa's authentic brand voice

• Streamlined Content Management: Brieflee's system managed creator briefs, content approval, and reward distribution, allowing Rosa's team to focus on strategy rather than logistics

• Cross-Platform Amplification: Customer and employee content was strategically repurposed across Rosa's owned channels to maximize reach and authenticity

The program created a sustainable content engine where passionate staff and customers became Rosa's most authentic advocates, producing relatable dining content that drove both engagement and restaurant bookings.