"We wanted to show real people sharing genuine experiences with their dating profiles, moving away from polished influencer content to more authentic stories."

Campaign Lead, Bumble

The Problem

Bumble needed to create relatable content about online dating that would genuinely resonate with their TikTok audience. Traditional polished influencer content wasn't connecting with users who wanted authentic advice about dating profile creation and modern dating challenges. The brand needed creators who could share real experiences while providing practical, actionable advice that would help users create better dating profiles while staying true to themselves.

The Solution

Using Brieflee's creator program platform, Bumble developed an authentic content strategy that prioritized genuine user experiences over traditional influencer partnerships:

• Authentic Creator Discovery: Brieflee's platform identified creators who were actually using dating apps and could speak from real experience about profile optimization and modern dating challenges, rather than traditional influencers

• Content Strategy Development: Our system developed a clear vision for creators who could share genuine dating experiences while keeping content informative and engaging, focusing on real user insights rather than promotional content

• Profile Review Content Series: Brieflee managed the creation of profile review videos where creators shared real insights about dating profile creation, discussing everything from photo selection to presenting interests and values authentically

• Platform-Native Production: The platform ensured content followed TikTok's natural style with casual filming and authentic delivery, using screen recordings of actual profiles mixed with face-to-camera moments

• Real Example Integration: Brieflee's system facilitated the use of real dating profiles (with permission) to show how small changes could make big differences, making content more valuable and relatable

• Ongoing Content Management: Our platform managed the series as it evolved into an ongoing content format, ensuring consistent authentic messaging while allowing each creator to maintain their unique perspective

The campaign successfully created a library of authentic content that helped Bumble users improve their dating profiles while staying true to themselves, proving that genuine user experiences significantly outperformed traditional influencer content in both engagement and practical value for the audience.