"The results were clear: User-generated content drove significantly stronger performance, including a 65% lower cost per registration."

Philippe Rozier, Global Paid Social Lead, N26

The Problem

N26, a pioneering mobile bank headquartered in Berlin, faced declining performance from their paid campaigns across Meta platforms in Spain. Their standard product-focused ads had begun to plateau, despite previously delivering strong results for app installs and customer acquisition. The polished, branded content was failing to resonate with their target audience of 18-50 year olds, and cost per registration was increasing while effectiveness declined.

The Solution

Using Brieflee's creator program platform, N26 transformed their content strategy through authentic user-generated content:

• Customer Creator Discovery: Brieflee's platform analyzed N26's existing customer database to identify users willing to share their authentic banking experiences on camera

• Creative Strategy Development: Our system facilitated a shift from polished branded content to authentic, lo-fi aesthetic content that resonated more deeply with Meta audiences

• UGC Content Production: Brieflee managed the creation of authentic videos featuring real N26 customers speaking directly to camera about their personal benefits and experiences

• Rigorous Testing Framework: Content generated through our platform was subject to multi-cell Brand Lift and Conversion Lift studies comparing UGC performance against traditional branded content

• Content Optimization: Brieflee's platform ensured each UGC video included clear CTAs linking directly to app stores for immediate installs

• Performance Amplification: UGC content created through our platform was optimized using Meta's Advantage+ placements, campaign budget, and audience targeting for maximum reach and efficiency

The campaign successfully leveraged authentic customer voices through Brieflee's creator management system, with everyday users sharing genuine experiences that drove significantly better performance than traditional branded content across the Spanish market.

"It reinforced that creative diversification, backed by rigorous testing, is a true performance game changer and the key to driving meaningful outcomes on Meta."

Philippe Rozier, Global Paid Social Lead, N26