"Brieflee's platform helped us identify and manage creators who authentically connected with Gen-Z audiences. The genuine storytelling they produced completely transformed how young people view hospitality careers."

Campaign Lead, Hospitality Rising

The Problem

Hospitality Rising, a leading hospitality jobs board, faced the challenge of changing negative perceptions about hospitality careers among Gen-Z students and recent graduates. Despite having a database of past successful applicants, they needed a way to authentically showcase the diverse opportunities in hospitality and encourage more young people to consider careers in the industry through genuine peer-to-peer advocacy.

The Solution

Using Brieflee's creator program platform, Hospitality Rising transformed their past successful applicants into authentic advocates for hospitality careers:

• Customer Creator Discovery: Brieflee's platform analyzed Hospitality Rising's email database of past successful applicants to identify those with strong social media presence and authentic enthusiasm for hospitality careers

• Creator Recruitment & Management: Our system identified diverse creators aged 18-24 with real hospitality experience and genuine career success stories, assembling an optimal lineup across different backgrounds and audience sizes

• Authentic Content Strategy: Rather than restrictive brand guidelines, Brieflee's platform enabled creators to generate #risefastworkyoung content that reflected their authentic career journeys and experiences in hospitality

• Content Diversity Framework: The platform facilitated various content approaches - from high-production comedic sketches to simple "get ready with me" videos and direct conversation formats about career experiences

• Creator Freedom & Guidelines: Brieflee's system encouraged authentic storytelling while ensuring key messaging about hospitality career opportunities was naturally integrated into creator content

• Performance Optimization: Content generated through our platform was strategically amplified through TikTok Spark Ads, with daily optimization based on performance data to drive quality traffic to the jobs board

The campaign successfully leveraged authentic voices from Hospitality Rising's own successful candidate database, with content generated through Brieflee's platform driving genuine conversations about hospitality careers and encouraging job applications among the target demographic.

Results:

• 18,000,000 Views across all creator-generated content

• 70,000 Clicks to the careers page

• 75,000 Job Applications and counting

• 8% Increase in sentiment toward the hospitality industry